Giving smarter to leave homelessness behind

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Our Story
Our Team
Our Financials
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Our Founding Story

Whilst at university, our founders Alex and Jon were struck by the scale and complexity of the issue of homelessness beyond the sheer evidence of rough sleeping they saw across their city. As volunteers with local homelessness charities in Oxford, they spoke to a huge number of service users and support workers who all highlighted the same issue:

Impossible financial barriers are preventing individuals from making lasting steps out of homelessness.

Our Story So Far

With Greater Change, people can donate directly to a homeless individual’s specific financial goal, integrated into a long-term support plan, by connecting with their story online.

The Greater Change mission has been sculpted by the voice of those with lived experience of homelessness. We don’t assume what people need to take the next step in their lives, we listen and support. We believe a Greater Change is made when you respect the aspirations, autonomy and determination of individuals.

From a team of two to a streamlined and dynamic organisation, we are proud to say that over 900 people have now been supported out of homelessness through Greater Change. We are constantly learning and ready to adapt to best help those in need at all stages of the homelessness pathway. Through empathy and respect, we are ready to support those across the UK make lasting steps out of homelessness.

2018

Pilot begins, incubated by Oxford University Innovation and Aspire Oxfordshire. Greater Change receives a Points of Light award from the Prime Minister

2022

Greater Change continues to grow and reaches the milestone of 500 people supported in total

2024

Now over 900 people supported since GC started and rapidly increasing

2025

By 2025 Greater Change aims to have supported a further 1500 people

2033

By 2033 Greater Change aims to have supported 40,000 people in total

End Goal

Greater Change’s end goal is to contribute to policy change and see the end of homelessness for good

Meet Our Team

By working together and supporting one another, we can create meaningful change in our communities and beyond. Join us in the effort to create a better world for all. Together, we can make a greater change.

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Alex McCallion
Co-Founder
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Jonathan Tan
Co-Founder & CEO
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Nailah Muhammad
Freelance Service User Experience Officer
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Oli Walsh
Growth Manager
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Steph Gore
Operations Manager
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Katie O'Connor
Impact Research and Implementation Lead
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Paul Radziwill
(Chair)

Paul is an experienced B2B Marketer, having founded his marketing firm in 2012. He has been the Chair of Greater Change since September 2022.

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Paul Radziwill
(Chair)
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Justin Duckworth

Justin is a Biochemist. He has had an extensive Career in Bio-Tech Venture Capital and is a qualified chartered accountant.

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Justin Duckworth
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Narada McKoy

Narada is an experienced Growth Marketer. He was Head of Growth at Adidas before founding his marketing firm in 2017.

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Narada McKoy
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Melanie Corrie

Mel is the Group Director of Communications at Morgan Advanced Materials. She has experience in growing corporate reputations and brand development.

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Melanie Corrie
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Agne Milukaite

Agne is the Founder of Cycle.land, an innovative global bike sharing site.

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Agne Milukaite
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Dr Sarah Deakin

Sarah holds a doctorate in Medicine and is a Principal Licensing and Ventures Manager at Oxford University Innovation (OUI). She represents OUI as an observer on our Board.

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Dr Sarah Deakin
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Ric Whalley
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Theo Stevenson-Hill
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Nilani Sritharan
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Sion Cole
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Sophie Dufouleur
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Service Advisors

Our service advisors are part of the Greater Change Alumni Programme, which allows those who have benefitted from our work in the past to offer feedback and advice on how it can be improved. This feedback and advice is invaluable in maximising the impact of Greater Change and has led to us make many important changes to our service.

  • Jordan
  • Kay Sevia
  • Rebecca
  • Jade
  • K. Khan
  • Amy Louise

We're Hiring!

Join Our team and help make a difference

Open Positions

Our Financials

Greater Change’s funding comes from a range of sources including philanthropy, grants from trusts and foundations, individual donations, local councils and corporate partnerships.

Our structure

Greater Change is a social enterprise which includes the Greater Change Foundation, a registered charity (Charity no. 1188164), and the Greater Change Community Interest Company, a not-for-profit (Company no. 11914487).

This dual structure safeguards our charitable mission and enables rapid scalability. Both entities work under separate and independent boards towards a shared goal of combating homelessness.

A set of agreements, including a cost sharing and licensing agreement, define the relationship between the two, guaranteeing transparency and clarity on how funds are spent.

Goals

Support as many people out of homelessness in the most efficient way possible

Duties

Exercising fiduciary control over funds donated

Income Streams

Donations from corporate partners, philanthropists, public giving and grant funding

Costs

Service user fund management, personalised grants to clients, fundraising

Goals

Generate surplus from trading activities and reinvest into the cause and community

Duties

Delivering effective operational support services to partners, service users and commissioners

Income Streams

Revenue from trading activities with local commissioners, grants from foundations incl. GC Foundation

Costs

Support work to service users, business development, community engagement, tech development

our full accounts

Lots of people have understandable concerns about the transparency and complexity of non-profit finances. At Greater Change, we pride ourselves on being upfront and transparent. We want to make it as easy as possible for you to go away and do your due diligence.

To this end, find our full accounts below.

Our Accountants and Lawyers

Greater Change is supported by the following organisations for the majority of our professional services needs.

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Bookkeeping
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Charity Law, Governance and Incorporation
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Independent examinations, Annual accounts and R&D Tax Relief

If you have any questions we could help answer
Please get in touch by emailing:

Jonathan Tan, Chief Executive Officer

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Our structure

Greater Change is comprised of two sister entities, the Greater Change Foundation, a charitable incorporated organisation registered with the Charity Commission (registered charity number 1188164), and the Greater Change Community Interest Company (registered company number 11914487), a registered not-for-profit company. This dual structure was designed to ensure scalability and protect the integrity of our charitable intent. Both entities share a common mission to prevent and relieve homelessness and operate under independent boards of trustees and directors that work synergistically towards our overarching objective. A set of agreements, including a memorandum of understanding and cost-sharing agreement, delineate the relationship between the two organisations, ensuring transparent and cost-effective operation.

This approach ensures that as much funding as possible is directed towards helping individuals move out of homelessness.

Greater Change CIC

Goals

Generate surplus from trading activities and reinvest into the cause and community

Duties

Delivering effective operational support services to partners, service users and commissioners

Income streams

Revenue from trading activities with local commissioners, grants from foundations incl. GC Foundation

Costs

Support work to service users, business development, community engagement, tech development

Greater Change Foundation

Goals

Support as many people out of homelessness in the most efficient way possible

Duties

Exercising fiduciary control over funds donated

Income streams

Donations from corporate partners, philanthropists, public giving and grant funding

Costs

Service user fund management, personalised grants to clients, fundraising *

Recognitions & Awards

At Greater Change, we take pride in our tireless efforts to address the critical issue of homelessness in our community. Over the years, our unwavering dedication and impactful initiatives have been acknowledged and honoured by esteemed organisations. This section highlights the various shortlists, awards and accolades we have received.